When we think about social media marketing it can be overwhelming. Watching others marketing their insurance agency online with great success can give us a bit of a bump in swagger and bravery. So, we go all in. Listen to podcasts, watch YouTube videos, buy a course or two, copy what others are doing, post on all the platforms we have an account on. Then we sit back and wait for all the leads to come in. The sun sets and rises. We wake up and rush to our computers to see all the new leads we have generated just to find there are none. Defeated, we wait a few days…watch more videos, listen to more podcasts and try it one more time. We find the same results. Frustrated, we go one of two ways. We give up completely or invest more time and money into trying to find the secret sauce others have seemingly found.
The Secret Sauce
Well, here is the secret sauce. Grab a pen or highlighter. Here is it …. there is no secret sauce. Write it down. No matter the amount of money you spend, podcasts you listen to…you will not be able to “cheat” the work that goes into building a foundational social media marketing plan. Yes, you can put up a viral video and end up with a larger following quickly. However, nothing is done in social media marketing strategies only once with success. It’s a constant feed of rich content that works.
So, what do you need to do? Look at social media as a tool to create small talk.
I’m going to give you six content tips that have helped thousands of insurance agents. First, we have to get our mindset right. Social media marketing is very much like networking in real life. You are creating relationships with other people. Remember that these are real followers, customers, referral partners…. real humans on the other side of your keyboard. Treat them as such. Build trust with them. Let them get to know you, your business, your family, your likes and dislikes, hobbies. This is the same stuff that you talk about in a real-life networking situation.
Content is a huge part of your success.
Content means the information, pictures and stories you are sharing on your social media platforms. Content seems to be one of the biggest hang ups people have when starting, or continuing, a social media journey. It can feel overwhelming to try to find something to say every day. People often will let their own mindsets talk them out of posting great content. Thinking things like “I don’t want to be too salesy, too braggy, too annoying.” Rest assured you are not the only person thinking these things.
We all struggle with this but we have to push through. When you are really struggling with these mindset blocks, think about what in person conversations you are having.
Create a content plan
Having a solid content plan helps overcome mindset blocks as well. So, here we go!
